Save Your Right to Vape in India – AVI
(Association Of Vapes India)

Electronic cigarettes/Vaping Devices are a groundbreaking technology that is a boon to smokers who have tried every means possible to quit but failed. Vaping is not only the most effective tobacco-cessation method currently available, it is also proven to be 95% safer than smoking. This makes it a lifesaver for millions of people in India, who would benefit greatly from its use.
Countries all over the world have recognized it as a key tool in the fight against tobacco, with the UK and US leading the way. Every European country now allows the sale of e-cigarettes and nicotine refills. Finland, Denmark, Sweden, Hungary, and Belgium have recently repealed their bans, while Canada and New Zealand are in the process of legalizing them.

The situation is most dire in India, which has 108 million smokers, over half of whom will die of tobacco-related illnesses, impacting not only the economy but also their families. This can be prevented if they are made aware of this safer option, and if the state and central governments take a principled position by regulating these life-saving products to ensure safety and quality standards, instead of banning them.

What is Association of Vapers India?

AVI is a nonprofit advocacy group that champions the use of vapor products and electronic cigarettes to help smokers quit.
Our vision for the AVI community is to provide a hub where visitors can access information regarding quitting smoking, as well as provide resources and tools to help them begin and complete their quit journey. We currently have access to 40,000 vapers through independent vendors and hope to bring people from different walks of life together in the fight against tobacco.

Do consider becoming a part of our community to access newsletters and information about the movement or contribute your help for the cause!


Your contributions will help us continue our campaign to get vaping accepted as a harm-reduction alternative and change how people and the government perceive this lifesaving technology. We need funds to file PILs against the vape bans and to get our voice across to the people through PR and online campaigns.



The activities of the Association are divided into three broad categories — mounting a legal a challenge to stem the rise of vape bans across India, vaping advocacy with the objective of expanding the domestic market, and safety regulations to improve quality of products.
Legal Challenges

1) Hire a team of lawyers to contest vape bans and regulations in the states of
Karnataka, Punjab, Maharashtra etc.

2) Each ban poses a unique challenge – in Karnataka, it is a circular banning ENDS
which needs to contested; in Punjab and Maharashtra, it is the unfair application of a
1945 tobacco law to e-liquids.

3) We are looking at retaining a legal advisor, someone of repute and with deep
knowledge of harm reduction policies, who will then advise the local law teams on the
course of action.

4) Eventually, we will have to challenge the legality of national laws governing the use
of nicotine.

Safety Norms

1) To improve the quality of products and to prepare vendors for the impending
regulation, a set of safety standards will be adopted.

2) The association will set up an accreditation mechanism whereby e-liquids are tested
before being put out in the market.

Perception Challenge

1) To counter the misinformation being spread about vaping, we will approach decision
makers and the public with relevant evidence and latest research on vaping.

2) Among decision makers, we will individually target lawmakers, medical professionals
and the media.

3) Representations will be made to concerned politicians with dossiers outlining the
benefits of vaping on public health, details of pro-vaping laws in the other countries,
and guidelines on how to regulate the industry in a way that furthers harm reduction.

4) The medical fraternity will be similarly sensitised with latest scientific evidence,
including consultations with doctors abroad who prescribe vaping as a tobacco
cessation method.

5) Media and public outreach will be done through a PR agency.

6) The association will offer giveaways to encourage participation in these initiatives.

7) Participation of vapers will be sought by inviting them to become members of the
association and help further common goals.

8) The association will host seminars and public events to promote the cause of vaping.